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发表于 2022-9-22 19:18:55 | 显示全部楼层 |阅读模式
No matter how much you think you know about branding food branding is a bit trickier to pin down than other industries. The food industry relies on natural urges and “gut” feelings, and branding visuals can make your customers hungrier—or lose their appetite. For anyone working in food—a broad category that includes manufacturers of packaged foods, brick and mortar retailers, restaurants, food bloggers, food-related services and beverage companies—the nuances of food branding strategies aren’t exactly obvious. In this guide, we give an overview on food branding, explaining what you need to know to make the right impression on customers.

Food branding illustration Illustration by Orange Crush The basics of food branding — If your company were a person, “branding” would be how that person presents themselves—how they dress or wear their hair, plus how they act, whether they crack jokes or formally adhere to etiquette. Branding is more than just publicity; it influences how consumers perceive your background remove service company and the value they assign it. Food branding logo: Portofino’s Italian Kitchen Logo design by green in blue When done well, branding creates personal, even emotional ties with your customer base, not to mention separating and differentiating you from your rivals in a meaningful way.



You can accomplish these results through visuals such as using the right colors, shapes and typography and also through the way you communicate, like your content strategy or which channels you use. We explain these five areas in detail below. Your branding choices should complement your business strategies and goals. For example, a company whose top priority is customer acquisition benefits from different branding strategies than a company whose priority is customer retention. But to complicate things further, the food industry has to make branding decisions based on both their business style and what their audience finds appetizing.

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